Retail Activation

The Ask: create a regional midwest retail campaign for the Holiday timeframe to increase traffic for Sierra Mist.

Creative Strategy: In partnership with iHeartRadio, we created a sweepstakes where consumers can enter to win $2,500 to host their own holiday mixer with friends or family. Campaign included cocktail recipe content housed on a mini site using Diageo brand alcohol.

This campaign is important to me because it was one of the first ones I led from concept to completion as a newly appointed Senior Art Director. The campaign included radio commercials and shoutouts across the mid-west, in-store displays and POS, 12-pack and 2-liter coupons, and a website landing page to house the content.

Creative Partners:
ACD: Matthew Coppola
Copywriter: Xavier Green

Role:
Creative Direction + Strategy
Graphic Design