AMP Energy Retail Activation

In 2015 AMP Energy was relaunching their energy drink with a brand new look, a new tone of voice and upgraded flavors. With this launch, they asked us to support the campaign by creating 360 activations for retailers with POS assets, sampling ideas, and engagement concepts to promote their partnership with the NHL and Dale Jr.

Below you will see the retail activation playbook:

Evergreen POS

Dale Jr. POS

NHL POS + LED Ribbon Boards