Dedicated brand builder in CPG, retail, and e-commerce marketplaces | Driven by results rooted in strategy, tied together with creative vision | Guiding creative innovation & brand growth.

I thrive at the intersection of creativity and commerce, transforming concepts into captivating brand experiences. With 11 years of experience in the realm of digital, print, and social advertising, I've honed my expertise in crafting compelling visual narratives and orchestrating multi-channel campaigns that resonate with target audiences and elevate brand presence.

When it comes to the work, I’m all about strategic concepts. Creatives thrive when they have the space to innovate, collaborate, and brainstorm together. Diving into the data behind the brand, competitors, market trends, and consumer insights can helptake initial ideas to the next level.

As a creative mentor, I believe in being someone who inspires through action and connects with my team by truly understanding their strengths and caring about their aspirations. I look to foster trust through transparency, creating a collaborative and fun work environment, and empowering creativity that drives results.I want to be the person my team can rely on, the one who helps them become the best version of themselves.