Bubly

Seasonal Retail Campaigns

The ask: develop a key visual to kick off the summer with bubly to use for POS at Walmart. The artwork should be brand awareness only, no activation, just getting bubly’s target audience excited for the summertime and show how a bubly is a great addition to a backyard bbq.

Creative Strategy: bubly’s brand look and feel at this time was a bright solid color background with the product as the hero. We loved how the cans had different facial features on them, giving each one a bit of personality. To bring our campaign to life, we decided to take that concept one step further and create little scenes where our cans could come alive.

Creative Partners:
Creative Director: Megan Kapsiak
Copywriter: Kaitlyn Valauri

Role:
Designer/Art Direction
Conceptual Development

---

One of the most exciting parts, the bubly marketing team loved our concept so much they added one of our key visuals to the header on their website for the start of summer — making our retail-only campaign an online brand initiative.

The bubly team then came back to us and asked for a similar style design for the back-to-school campaign for Walmart as well.