Boulder Sports

Creative Partners:
ACD - Copy: Val Delgado
Copywriter: Mark Hoban
Designer: Logan Barteky
Packaging Designer: Chelsea Van Beek

Role:
Creative Direction
Graphic Design

Product + Packaging Design

The Ask: Design a new set of upgraded Pickleball Paddles for Boulder® Sports along with the retail packaging.

We went with a retro theme for the paddle designs to entice the elder Gen X and Boomer audience.